Zscaler

Digital Transformation

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Brand Overhaul

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Marketing Operations

The Prompt team played a critical role in Zscaler’s pre-IPO digital transformation, revamping their marketing programs with a brand overhaul, website redesign, booth design, and refreshed marketing collateral. Our efforts contributed to over a 90% increase in online-attributed lead pipeline and a 40% growth in site traffic. By managing a global team of 15+ UX/UI design, web development, and digital marketing experts, we ensured that Zscaler’s brand and digital presence aligned with their rapid growth trajectory.

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Identity System

Prompt translated Zscaler’s evolving brand story into a dynamic identity system that enhanced lead generation and SEO. Through iterative testing and continual site reworking, we crafted a digital experience that communicated Zscaler’s value to both technical audiences and the C-suite. Each design decision allowed room for future shifts in product and business strategy, supporting Zscaler’s flexibility in a fast-changing market.

Conference Booth

Zscaler’s "Break Free" campaign came to life at top cybersecurity events, including the RSA Conference and Black Hat, with an eye-catching, interactive booth that captivated attendees. The booth, which invited participants to physically smash outdated appliances, symbolized Zscaler’s bold push toward cloud-based security solutions. This dramatic activation became a focal point for booth engagement, reinforcing Zscaler’s message in an unforgettable way.

Pre-IPO Acceleration

Prompt’s initiatives significantly accelerated Zscaler’s marketing impact, delivering a 90%+ increase in online-attributed lead pipeline and a 40%+ boost in site traffic. Through strategic management of a global team, we ensured cohesive, high-quality outputs across UX/UI design, web development, and digital marketing, aligning Zscaler’s brand for its next phase of growth.

Prompt was a key partner in strengthening our digital presence and capabilities. Their co-leadership of our 15+ person digital team helped us achieve remarkable results – we saw our online-attributed lead pipeline grow by over 90% and site traffic increase by more than 40%. They played a vital role in helping us scale our brand initiatives and launch content more efficiently while keeping our global resources aligned and moving forward. I'd strongly recommend them to any marketing team looking to augment their internal capabilities with both strategic leadership and the practical expertise to drive real results.