Zscaler

Digital Transformation

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Brand Overhaul

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Marketing Operations

The Prompt team played a critical role in Zscaler’s pre-IPO digital transformation, revamping their marketing programs with a brand overhaul, website redesign, booth design, and refreshed marketing collateral. Our efforts contributed to over a 90% increase in online-attributed lead pipeline and a 40% growth in site traffic. By managing a global team of 15+ UX/UI design, web development, and digital marketing experts, we ensured that Zscaler’s brand and digital presence aligned with their rapid growth trajectory.

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Identity System

Prompt translated Zscaler’s evolving brand story into a dynamic identity system that enhanced lead generation and SEO. Through iterative testing and continual site reworking, we crafted a digital experience that communicated Zscaler’s value to both technical audiences and the C-suite. Each design decision allowed room for future shifts in product and business strategy, supporting Zscaler’s flexibility in a fast-changing market.

Conference Booth

Zscaler’s "Break Free" campaign came to life at top cybersecurity events, including the RSA Conference and Black Hat, with an eye-catching, interactive booth that captivated attendees. The booth, which invited participants to physically smash outdated appliances, symbolized Zscaler’s bold push toward cloud-based security solutions. This dramatic activation became a focal point for booth engagement, reinforcing Zscaler’s message in an unforgettable way.

Pre-IPO Acceleration

Prompt’s initiatives significantly accelerated Zscaler’s marketing impact, delivering a 90%+ increase in online-attributed lead pipeline and a 40%+ boost in site traffic. Through strategic management of a global team, we ensured cohesive, high-quality outputs across UX/UI design, web development, and digital marketing, aligning Zscaler’s brand for its next phase of growth.

The Prompt team partnered on a transformative brand refresh and website overhaul for Zscaler, driving over 90% growth in our online-attributed lead pipeline and 40% increase in site traffic. Their work positioned our company for success leading up to our IPO, establishing a modern, innovative brand identity befitting a fast-growing SaaS company. Together we streamlined the website architecture and implemented new page layouts that accelerated digital lead generation. Beyond their expertise in brand and digital, you're also getting a team that knows how to manage accelerated timelines, constant communication, and internal stakeholder education—collaborating with our 15+ person digital team to scale global initiatives.